/* ==========================================================================
   MOST scrollytelling deck — shared design system (deck.css)
   Public demo release of the shared MOST presentation assets.
   The full component vocabulary (Growth Scan + Breakthrough Brief) lives here;
   a deck uses whichever classes its sections need — unused rules are inert.
   Brand tokens are shared across MOST presentation surfaces.

   Fonts: commercial Helvetica Neue binaries are NOT bundled here (same license
   posture as other MOST presentation surfaces). We use the licensed family name first so
   a MOST-hosted deploy that ships the WOFF2s renders identically; the fallback
   is system Helvetica.
   ========================================================================== */
:root{
  --purple:#7155F6; --purple-hover:#5E45E0; --blue:#4BBBF2; --red:#F2432E;
  --green:#4AD87E; --green-deep:#1E6C3A;
  --ink:#202022; --ink-soft:#4B5563; --ink-mute:#6B7280;
  --surface:#FFFFFF; --subtle:#F5F5F7; --line:#EAEAEC;
  --dark:#202022; --dark-2:#2A2A2C; --dark-line:#333336;
  --soft:#F5F1FE; --up-bg:#E8FAEF; --up-fg:#1E6C3A; --dn-bg:#FDECE9; --dn-fg:#8A2F24;
  --font-body:'Helvetica Neue',Helvetica,Arial,sans-serif;
  --font-display:'Helvetica Black','Helvetica Neue',Helvetica,Arial,sans-serif;
  --font-cond:'Helvetica Neue Condensed','Helvetica Neue',Helvetica,Arial,sans-serif;
  --shadow-md:0 4px 12px rgba(16,16,20,.08);
  --shadow-lg:0 10px 30px rgba(16,16,20,.12);
  --shadow-cta:0 10px 30px rgba(113,85,246,.28);
  --maxw:1080px;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--surface);color:var(--ink);font-family:var(--font-body);
  font-size:17px;line-height:1.6;-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;
  text-rendering:optimizeLegibility;font-feature-settings:'rlig' 1,'calt' 1;}
h1,h2,h3{margin:0;font-family:var(--font-display);font-weight:900;letter-spacing:-.02em;line-height:1.06;}
p{margin:0}
a{color:var(--purple);text-decoration:none}
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 24px}
.eyebrow{font-family:var(--font-cond);text-transform:uppercase;letter-spacing:.12em;font-size:12.5px;
  font-weight:700;color:var(--purple);margin:0 0 14px}
.tnum{font-variant-numeric:tabular-nums;font-feature-settings:'tnum' 1}

/* ---- progress bar ---- */
#progress{position:fixed;top:0;left:0;height:3px;width:0;background:var(--purple);z-index:60;transition:width .1s linear}

/* ---- header ---- */
header{position:sticky;top:0;z-index:50;background:rgba(255,255,255,.9);backdrop-filter:blur(10px);
  border-bottom:3px solid var(--purple)}
header .bar{display:flex;align-items:center;justify-content:space-between;gap:16px;padding:14px 24px;max-width:var(--maxw);margin:0 auto}
.brandmark{display:flex;align-items:center;gap:11px}
.brandmark svg{display:block}
.brandmark .wordmark{display:block;height:24px;width:auto}
.brandmark .lbl{font-family:var(--font-cond);text-transform:uppercase;letter-spacing:.1em;font-size:12px;font-weight:700;color:var(--ink);
  padding-left:11px;border-left:1.5px solid var(--line)}
.client-tag{font-family:var(--font-cond);text-transform:uppercase;letter-spacing:.08em;font-size:11.5px;font-weight:700;
  color:var(--ink-mute);border:1.5px solid var(--line);border-radius:999px;padding:5px 12px}

/* ---- reveal ---- */
.reveal{opacity:0;transform:translateY(26px);transition:opacity .7s cubic-bezier(.2,.7,.2,1),transform .7s cubic-bezier(.2,.7,.2,1)}
.reveal.in{opacity:1;transform:none}
.reveal.d1{transition-delay:.08s}.reveal.d2{transition-delay:.16s}.reveal.d3{transition-delay:.24s}.reveal.d4{transition-delay:.32s}

/* ---- generic section ---- */
section{padding:96px 0}
.kicker-h2{font-size:clamp(28px,4.4vw,46px);max-width:16ch}
.lede{font-size:clamp(18px,2.1vw,21px);color:var(--ink-soft);max-width:60ch;margin-top:20px}

/* ---- HERO ---- */
.hero{min-height:100svh;display:flex;flex-direction:column;justify-content:center;padding:120px 0 80px;position:relative;overflow:hidden}
.hero::before{content:"";position:absolute;inset:0;background:
  radial-gradient(60% 55% at 82% 12%,rgba(113,85,246,.10),transparent 60%),
  radial-gradient(46% 42% at 8% 92%,rgba(75,187,242,.10),transparent 60%);z-index:-1}
.hero h1{font-size:clamp(40px,7.4vw,86px);letter-spacing:-.03em;max-width:15ch}
.hero .lede{font-size:clamp(19px,2.3vw,24px);max-width:52ch}
.hero-figure{margin-top:44px;display:inline-flex;align-items:center;gap:22px;flex-wrap:wrap}
.big-arrow{display:inline-flex;align-items:center;gap:18px;background:var(--dark);color:#fff;border-radius:20px;
  padding:20px 30px;box-shadow:var(--shadow-lg)}
.big-arrow .n{font-family:var(--font-display);font-weight:900;font-size:clamp(30px,5vw,50px);letter-spacing:-.03em;line-height:1}
.big-arrow .n.to{color:var(--green)}
.big-arrow .arw{color:var(--ink-mute);font-size:30px}
.big-arrow .cap{font-family:var(--font-cond);text-transform:uppercase;letter-spacing:.1em;font-size:11px;color:#9AA0AA;margin-top:6px}
.scrollcue{margin-top:56px;display:flex;align-items:center;gap:10px;color:var(--ink-mute);font-family:var(--font-cond);
  text-transform:uppercase;letter-spacing:.14em;font-size:11.5px;font-weight:700}
.scrollcue .dot{width:22px;height:34px;border:2px solid var(--line);border-radius:12px;position:relative}
.scrollcue .dot::after{content:"";position:absolute;left:50%;top:7px;width:3px;height:7px;border-radius:2px;background:var(--purple);transform:translateX(-50%);animation:cue 1.5s ease-in-out infinite}
@keyframes cue{0%{opacity:0;transform:translate(-50%,0)}40%{opacity:1}100%{opacity:0;transform:translate(-50%,10px)}}

/* ---- stat tiles ---- */
.tiles{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;margin-top:44px}
.tile{background:var(--subtle);border:1px solid var(--line);border-radius:16px;padding:22px 20px}
.tile .v{font-family:var(--font-display);font-weight:900;font-size:34px;letter-spacing:-.02em;line-height:1}
.tile .k{font-family:var(--font-cond);text-transform:uppercase;letter-spacing:.06em;font-size:11.5px;font-weight:700;color:var(--ink-mute);margin-top:10px}

/* ---- product lineup ---- */
.products{display:grid;grid-template-columns:repeat(4,1fr);gap:14px;margin-top:26px}
.product{position:relative;margin:0;border-radius:16px;overflow:hidden;border:1px solid var(--line);background:var(--subtle);aspect-ratio:1/1}
.product img{width:100%;height:100%;object-fit:cover;display:block;transition:transform .5s cubic-bezier(.2,.7,.2,1)}
.product:hover img{transform:scale(1.04)}
.product .cap{position:absolute;left:0;right:0;bottom:0;padding:26px 14px 12px;color:#fff;
  font-family:var(--font-cond);text-transform:uppercase;letter-spacing:.06em;font-size:11px;font-weight:700;
  background:linear-gradient(to top,rgba(20,20,22,.72),rgba(20,20,22,0))}

/* ---- working / risk ---- */
.split{display:grid;grid-template-columns:1fr 1fr;gap:20px;margin-top:44px}
.panel{border-radius:18px;padding:26px 26px 8px;border:1px solid var(--line)}
.panel.good{background:var(--up-bg);border-color:#CFEFDB}
.panel.risk{background:var(--dn-bg);border-color:#F6D6CF}
.panel h3{font-size:15px;font-family:var(--font-cond);text-transform:uppercase;letter-spacing:.08em;font-weight:700}
.panel.good h3{color:var(--up-fg)}.panel.risk h3{color:var(--dn-fg)}
.panel ul{list-style:none;margin:18px 0 0;padding:0}
.panel li{position:relative;padding:0 0 18px 30px;font-size:15.5px;line-height:1.5}
.panel li::before{position:absolute;left:0;top:-1px;font-weight:900;font-size:16px}
.panel.good li::before{content:"↑";color:var(--green-deep)}
.panel.risk li::before{content:"↓";color:var(--dn-fg)}
.panel li b{font-family:var(--font-body);font-weight:700}

/* ---- key message callout ---- */
.callout{margin-top:40px;border-left:4px solid var(--purple);background:var(--soft);border-radius:0 14px 14px 0;
  padding:22px 26px;font-size:18px;line-height:1.5}
.callout b{color:var(--purple)}

/* ---- sticky scrolly (funnel gaps) ---- */
.scrolly{position:relative;display:grid;grid-template-columns:1fr 1fr;gap:60px;align-items:start;margin-top:20px}
.scrolly .graphic{position:sticky;top:120px;height:min(74vh,560px);display:flex;align-items:center;justify-content:center}
.funnel{width:100%;max-width:420px}
.funnel .stage{border-radius:14px;padding:20px 22px;margin:0 auto 12px;background:var(--subtle);border:1.5px solid var(--line);
  transition:all .45s cubic-bezier(.2,.7,.2,1);text-align:center}
.funnel .stage .t{font-weight:700;font-size:15px}
.funnel .stage .s{font-size:13px;color:var(--ink-mute);margin-top:3px}
.funnel .stage.s1{width:100%}.funnel .stage.s2{width:74%}.funnel .stage.s3{width:50%}
.funnel .stage.hot{background:#fff;border-color:var(--red);box-shadow:0 8px 22px rgba(242,67,46,.18);transform:scale(1.03)}
.funnel .stage.hot .t{color:var(--red)}
.gap-steps{display:flex;flex-direction:column;gap:56px;padding:8vh 0}
.gap{border-radius:16px;padding:26px 28px;background:#fff;border:1px solid var(--line);transition:.4s;opacity:.5}
.gap.active{opacity:1;border-color:var(--purple);box-shadow:var(--shadow-md)}
.gap .num{font-family:var(--font-display);font-weight:900;font-size:22px;color:var(--purple)}
.gap h3{font-size:21px;margin:8px 0 12px}
.gap p{font-size:15.5px;color:var(--ink-soft)}

/* ---- comparison table ---- */
.tablewrap{margin-top:36px;overflow-x:auto;border:1px solid var(--line);border-radius:16px}
table{border-collapse:collapse;width:100%;min-width:640px;font-size:15px}
th,td{text-align:left;padding:15px 18px;border-bottom:1px solid var(--line)}
thead th{font-family:var(--font-cond);text-transform:uppercase;letter-spacing:.06em;font-size:12px;color:var(--ink-mute);background:var(--subtle)}
tbody tr:last-child td{border-bottom:none}
tr.hero-row{background:var(--soft)}
tr.hero-row td{font-weight:700}
.yes{color:var(--green-deep);font-weight:800}.no{color:var(--ink-mute)}
td.center,th.center{text-align:center}

/* ---- dark divider ---- */
.divider{background:var(--dark);color:#fff;padding:150px 0;text-align:center}
.divider .eyebrow{color:var(--blue)}
.divider h2{font-size:clamp(38px,7vw,78px);color:#fff;max-width:none}
.divider p{color:#9AA0AA;margin-top:24px;font-size:19px}

/* ---- experiment ---- */
.exp{display:grid;grid-template-columns:340px 1fr;gap:48px;align-items:start}
.scorecard{position:sticky;top:120px;background:var(--dark);color:#fff;border-radius:20px;padding:28px;box-shadow:var(--shadow-lg)}
.scorecard .badge{display:inline-block;font-family:var(--font-cond);text-transform:uppercase;letter-spacing:.08em;font-size:11px;
  font-weight:700;color:var(--dark);background:var(--blue);border-radius:999px;padding:5px 12px}
.scorecard .impact{font-family:var(--font-display);font-weight:900;font-size:40px;letter-spacing:-.02em;margin:20px 0 4px;color:var(--green)}
.scorecard .impact-k{font-family:var(--font-cond);text-transform:uppercase;letter-spacing:.08em;font-size:11px;color:#9AA0AA}
.scorecard .row{display:flex;justify-content:space-between;align-items:center;padding:14px 0;border-top:1px solid var(--dark-line);font-size:14px}
.scorecard .row .k{color:#9AA0AA}
.meter{height:7px;border-radius:99px;background:var(--dark-line);overflow:hidden;margin-top:8px}
.meter > i{display:block;height:100%;background:var(--purple);width:0;transition:width 1s cubic-bezier(.2,.7,.2,1)}
.exp-body h2{font-size:clamp(26px,3.4vw,38px);max-width:20ch}
.exp-body .why{margin-top:20px}
.exp-body ul{padding-left:0;list-style:none;margin:16px 0 0}
.exp-body li{position:relative;padding:0 0 14px 26px;font-size:16px;color:var(--ink-soft)}
.exp-body li::before{content:"";position:absolute;left:2px;top:9px;width:8px;height:8px;border-radius:2px;background:var(--purple)}
.standard{margin-top:24px;background:var(--subtle);border-radius:14px;padding:20px 22px;font-size:15.5px}
.standard b{color:var(--ink)}

/* ---- comment-bait cards (exp 2/3) ---- */
.polls{display:grid;grid-template-columns:1fr 1fr;gap:14px;margin-top:24px}
.poll{background:#fff;border:1.5px solid var(--line);border-radius:14px;overflow:hidden}
.poll .ask{padding:10px 16px;background:var(--soft);color:var(--purple);font-family:var(--font-cond);
  text-transform:uppercase;letter-spacing:.05em;font-size:10.5px;font-weight:700;border-bottom:1px solid var(--line)}
.poll .opt{padding:14px 16px;font-weight:600;font-size:15px;display:flex;justify-content:space-between;align-items:center}
.poll .opt.a{border-bottom:1px solid var(--line)}
.poll .opt .pct{font-family:var(--font-cond);font-size:12px;color:var(--purple);font-weight:700}
.poll .vs{text-align:center;font-family:var(--font-cond);text-transform:uppercase;letter-spacing:.1em;font-size:10px;color:var(--ink-mute);padding:2px}
.poll-note{margin-top:14px;font-size:13.5px;color:var(--ink-mute);font-style:italic}

/* ---- cohort stack (exp 3) ---- */
.cohort{margin-top:26px;display:flex;flex-direction:column;gap:12px}
.cohort .m{display:grid;grid-template-columns:64px 1fr;gap:14px;align-items:center}
.cohort .m .lab{font-family:var(--font-cond);text-transform:uppercase;letter-spacing:.06em;font-size:11px;color:var(--ink-mute);font-weight:700}
.cohort .track{display:flex;gap:4px;height:26px}
.cohort .seg{background:var(--blue);border-radius:6px;width:0;transition:width .9s cubic-bezier(.2,.7,.2,1)}
.cohort .seg.warm{background:var(--purple)}
.cohort .seg.convert{background:var(--green)}

/* ---- machine diagram ---- */
.machine{display:grid;grid-template-columns:1fr;gap:14px;margin-top:36px;max-width:640px}
.mrow{display:grid;grid-template-columns:1fr 40px 1fr;align-items:center;gap:10px}
.mnode{background:#fff;border:1.5px solid var(--line);border-radius:14px;padding:16px 18px;transition:.5s}
.mnode.in{border-color:var(--purple);box-shadow:var(--shadow-md)}
.mnode .t{font-weight:700;font-size:15px}
.mnode .s{font-size:13px;color:var(--ink-mute);margin-top:3px}
.mnode.pool{background:var(--soft);border-color:var(--purple)}
.mnode.win{background:var(--up-bg);border-color:#CFEFDB}
.marrow{text-align:center;color:var(--ink-mute);font-size:22px}

/* ---- CAC model (signature sticky) ---- */
.model{position:relative;display:grid;grid-template-columns:1fr 1fr;gap:60px;align-items:start}
.model .viz{position:sticky;top:96px;height:min(80vh,620px);display:flex;flex-direction:column;justify-content:center}
.viz .vlabel{font-family:var(--font-cond);text-transform:uppercase;letter-spacing:.1em;font-size:12px;color:var(--ink-mute);font-weight:700}
.viz .cac{font-family:var(--font-display);font-weight:900;font-size:clamp(56px,9vw,104px);letter-spacing:-.04em;line-height:1;transition:color .5s}
.viz .delta{display:inline-flex;align-items:center;gap:8px;margin-top:12px;background:var(--up-bg);color:var(--up-fg);
  border-radius:999px;padding:8px 16px;font-weight:800;font-size:16px;transition:.4s}
.viz .cacbar{height:20px;border-radius:99px;background:var(--subtle);margin-top:30px;overflow:hidden}
.viz .cacbar > i{display:block;height:100%;background:linear-gradient(90deg,var(--purple),var(--blue));width:100%;transition:width .7s cubic-bezier(.2,.7,.2,1)}
.viz .chans{margin-top:26px;display:grid;gap:12px}
.viz .chan{display:grid;grid-template-columns:120px 1fr 62px;align-items:center;gap:12px;font-size:13px}
.viz .chan .cl{color:var(--ink-mute)}
.viz .chan .ct{height:10px;border-radius:99px;background:var(--subtle);overflow:hidden}
.viz .chan .ct > i{display:block;height:100%;border-radius:99px;transition:width .7s cubic-bezier(.2,.7,.2,1)}
.viz .chan .cv{text-align:right;font-weight:700}
.model .steps{display:flex;flex-direction:column;gap:10vh;padding:14vh 0}
.mstep{border-radius:16px;padding:26px 28px;border:1px solid var(--line);background:#fff;opacity:.45;transition:.4s}
.mstep.active{opacity:1;border-color:var(--purple);box-shadow:var(--shadow-md)}
.mstep .mm{font-family:var(--font-cond);text-transform:uppercase;letter-spacing:.08em;font-size:12px;color:var(--purple);font-weight:700}
.mstep h3{font-size:24px;margin:8px 0 12px}
.mstep p{font-size:15.5px;color:var(--ink-soft)}
.scenarios{margin-top:30px}

/* ---- quick wins ---- */
.wins{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:44px}
.win{background:#fff;border:1px solid var(--line);border-radius:18px;padding:28px 26px;transition:.3s}
.win:hover{box-shadow:var(--shadow-md);transform:translateY(-3px)}
.win .n{width:38px;height:38px;border-radius:10px;background:var(--soft);color:var(--purple);display:flex;align-items:center;
  justify-content:center;font-family:var(--font-display);font-weight:900;font-size:18px}
.win h3{font-size:19px;margin:16px 0 10px}
.win p{font-size:15px;color:var(--ink-soft)}

/* ---- CTA ---- */
.cta{background:var(--dark);color:#fff;padding:130px 0;text-align:center}
.cta .eyebrow{color:var(--blue)}
.cta h2{font-size:clamp(34px,6vw,68px);color:#fff;max-width:none}
.cta p{color:#B7BCC5;font-size:19px;margin:24px auto 0;max-width:56ch}
.cta .btn{margin-top:40px;display:inline-flex;align-items:center;gap:11px;background:var(--purple);color:#fff;font-weight:800;
  font-size:17px;border:none;border-radius:14px;padding:17px 30px;cursor:pointer;box-shadow:var(--shadow-cta);transition:background .16s}
.cta .btn:hover{background:var(--purple-hover)}
.cta .stmt{margin-top:40px;font-family:var(--font-display);font-weight:900;font-size:clamp(20px,3vw,30px);color:#fff;letter-spacing:-.01em}

/* ---- footer ---- */
footer{background:var(--subtle);border-top:1px solid var(--line);padding:56px 0 40px;font-size:14px;color:var(--ink-mute)}
footer details{margin-top:8px}
footer summary{cursor:pointer;font-weight:700;color:var(--ink);font-size:15px}
footer .src{margin-top:16px;line-height:1.7}
footer .src b{color:var(--ink)}
.foot-bar{display:flex;align-items:center;justify-content:space-between;gap:20px;margin-top:36px;flex-wrap:wrap}
.foot-bar .fine{max-width:60ch;font-size:12.5px}

/* ---- dot nav ---- */
#dots{position:fixed;right:14px;top:50%;transform:translateY(-50%);z-index:40;display:flex;flex-direction:column;gap:14px;padding:12px 9px;border:1px solid rgba(32,32,34,.08);border-radius:999px;background:rgba(255,255,255,.88);box-shadow:0 8px 28px rgba(16,16,20,.12);backdrop-filter:blur(10px)}
#dots a{width:10px;height:10px;border-radius:99px;background:#AEB2BA;transition:.25s;position:relative}
#dots a.on{background:var(--purple);transform:scale(1.3)}
#dots a span{position:absolute;right:20px;top:50%;transform:translateY(-50%);white-space:nowrap;background:var(--dark);color:#fff;
  font-size:11px;padding:4px 9px;border-radius:6px;opacity:0;pointer-events:none;transition:.2s;font-family:var(--font-cond);text-transform:uppercase;letter-spacing:.06em}
#dots a:hover span{opacity:1}

/* ---- v5: confidence badge · inline citations · early-signals list ---- */
.conf-badge{display:inline-flex;align-items:center;gap:8px;font-family:var(--font-cond);text-transform:uppercase;letter-spacing:.08em;
  font-size:11.5px;font-weight:700;color:#8A6D1A;background:#FFF7E6;border:1px solid #F3E3BE;border-radius:999px;padding:7px 14px}
.conf-badge::before{content:"";width:8px;height:8px;border-radius:99px;background:#E0A400}
.hero-note{margin-top:24px;max-width:66ch;font-size:13.5px;line-height:1.55;color:var(--ink-mute)}
.cite{display:block;margin-top:4px;font-size:12.5px;font-weight:400;color:var(--ink-mute);
  font-family:var(--font-body);text-transform:none;letter-spacing:0}
.signals{list-style:none;margin:14px 0 0;padding:0;display:grid;gap:10px}
.signals li{position:relative;padding:0 0 0 26px;font-size:15px;color:var(--ink-soft)}
.signals li::before{content:"▸";position:absolute;left:4px;top:0;color:var(--green-deep);font-weight:900}

/* ==========================================================================
   Breakthrough Brief archetypes (Brief decks only; inert on Growth Scans)
   ========================================================================== */

/* ---- real-client-data provenance badge (green; inverts the Scan's amber "not audited") ---- */
.conf-badge.real{color:var(--green-deep);background:var(--up-bg);border-color:#CFEFDB}
.conf-badge.real::before{background:var(--green)}

/* ---- tension card grid (Five Tensions) ---- */
.tensions{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-top:44px}
.tension{background:#fff;border:1px solid var(--line);border-radius:16px;padding:24px 22px;transition:.3s}
.tension:hover{box-shadow:var(--shadow-md);transform:translateY(-3px)}
.tension .n{font-family:var(--font-display);font-weight:900;font-size:20px;color:var(--purple);line-height:1}
.tension h3{font-size:17px;margin:12px 0 9px;line-height:1.15}
.tension p{font-size:14.5px;color:var(--ink-soft);line-height:1.5}

/* ---- budget-tier cards (Investment & Next Steps) ---- */
.tiers{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-top:40px}
.tier{border:1px solid var(--line);border-radius:18px;padding:26px 24px;background:#fff}
.tier.hero{border-color:var(--purple);box-shadow:var(--shadow-md)}
.tier .amt{font-family:var(--font-display);font-weight:900;font-size:34px;letter-spacing:-.02em;line-height:1}
.tier .lbl{font-family:var(--font-cond);text-transform:uppercase;letter-spacing:.08em;font-size:11.5px;font-weight:700;color:var(--purple);margin-top:6px}
.tier p{font-size:14.5px;color:var(--ink-soft);line-height:1.5;margin-top:14px}

/* ---- execution timeline (week-by-week; reveal-driven, no extra JS) ---- */
.timeline{margin-top:40px;position:relative;padding-left:34px}
.timeline::before{content:"";position:absolute;left:9px;top:8px;bottom:8px;width:2px;background:var(--line)}
.tgroup{position:relative;padding:0 0 24px 0}
.tgroup::before{content:"";position:absolute;left:-30px;top:3px;width:14px;height:14px;border-radius:99px;background:#fff;border:3px solid var(--purple)}
.tgroup.milestone::before{background:var(--purple)}
.tgroup .wk{font-family:var(--font-cond);text-transform:uppercase;letter-spacing:.08em;font-size:12px;font-weight:700;color:var(--purple)}
.tgroup ul{list-style:none;margin:9px 0 0;padding:0}
.tgroup li{font-size:15px;color:var(--ink-soft);padding:6px 0;border-top:1px solid var(--line);display:flex;justify-content:space-between;gap:18px;align-items:baseline}
.tgroup li:first-child{border-top:none}
.tgroup li .own{color:var(--ink-mute);font-size:12px;font-family:var(--font-cond);text-transform:uppercase;letter-spacing:.05em;white-space:nowrap}

@media (max-width:860px){
  /* minmax(0,1fr) rather than 1fr: a grid item defaults to min-width:auto, so a 1fr
     track cannot shrink below its content's min-content width. Several of these
     sections nest a .tablewrap table carrying min-width:640px, which blows the track
     out to 640px+ and scrolls the whole page sideways. minmax(0,1fr) behaves
     identically to 1fr whenever the content fits — it only grants permission to
     shrink, letting .tablewrap's own overflow-x:auto do the scrolling instead. */
  .tiles,.products{grid-template-columns:minmax(0,1fr) minmax(0,1fr)}
  .split,.scrolly,.exp,.model,.wins,.polls,.tensions,.tiers{grid-template-columns:minmax(0,1fr)!important}
  .scrolly .graphic,.scorecard,.model .viz{position:static;height:auto}
  .gap-steps,.model .steps{padding:0}
  .gap,.mstep{opacity:1}
  .machine .mrow{grid-template-columns:minmax(0,1fr)}
  .marrow{transform:rotate(90deg)}
  #dots{display:none}
  section{padding:72px 0}
}
@media (max-width:620px){
  header .bar{padding:12px 16px}
  .brandmark .lbl{display:none}
  .brandmark .wordmark{height:22px}
  .client-tag{font-size:10.5px;padding:4px 9px}
}
@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  .reveal{opacity:1!important;transform:none!important;transition:none!important}
  .scrollcue .dot::after{animation:none}
  /* Every scroll-driven element: no transitions, and readable static state. */
  .meter>i,.seg,.funnel .stage,.gap,.mstep,.mnode,.win,.big-arrow,.product img,
  .viz .cac,.viz .delta,.viz .cacbar>i,.viz .chan .ct>i,.conf .ctrack>i{transition:none!important}
  .gap,.mstep,.mnode{opacity:1!important}
}

/* ---- illustrative-sample banner (sanitized fixture decks only) ---- */
.sample-banner{background:#FFF7E6;border-bottom:1px solid #F3E3BE;color:#8A6D1A;text-align:center;
  font-family:var(--font-cond);text-transform:uppercase;letter-spacing:.07em;font-size:11px;
  font-weight:700;padding:7px 16px}

/* ---- confidence bar (per experiment) — likelihood of hitting the business outcome ----
   Renderer-owned markup: declare it in the spec as data.confidence and drop an empty
   <div id="..."></div> placeholder where it belongs (Bellway nests these in .scorecard).
   Defaults to the dark-scorecard treatment; add .light for light-background contexts.
   The dark variant hardcodes #9AA0AA and #fff rather than using --ink-* tokens: those
   tokens are tuned for light surfaces and go unreadable on --dark. #9AA0AA is the same
   muted grey .scorecard .row/.impact-k already use, so the bar matches its container.
   Its reduced-motion opt-out lives in the shared block above, not here. */
.conf{margin-top:22px}
.conf .ch{display:flex;justify-content:space-between;align-items:baseline}
.conf .ch .cl{font-family:var(--font-cond);text-transform:uppercase;letter-spacing:.08em;font-size:11px;font-weight:700;color:#9AA0AA}
.conf .ch .cp{font-family:var(--font-display);font-weight:900;font-size:22px;letter-spacing:-.01em;color:#fff}
.conf .ctrack{height:8px;border-radius:99px;background:var(--dark-line);overflow:hidden;margin-top:9px}
.conf .ctrack > i{display:block;height:100%;border-radius:99px;background:linear-gradient(90deg,var(--blue),var(--green));width:0;transition:width 1s cubic-bezier(.2,.7,.2,1)}
.conf .cwhy{margin-top:9px;font-size:12px;color:#9AA0AA;line-height:1.45}
/* light-context variant (no dark scorecard behind it) */
.conf.light{max-width:520px}
.conf.light .ch .cl{color:var(--ink-mute)}
.conf.light .ch .cp{color:var(--purple)}
.conf.light .ctrack{background:var(--line)}
.conf.light .cwhy{color:var(--ink-mute)}