-57% reduction in CAC on flat ad spend
Issue
- Sharp increase in CAC over 12 months
- Despite sophisticated data stack, were not taking actions to build top-of-funnel marketing
Results In 90 Days
- -57% reduction in CAC on flat ad spend
- With 11% of marketing budget, accounted for 27% of total
- business revenue
- 3x higher ROI vs. prior baseline
- EBITDA positive business for first time in 3 years
- Exposure to 2.5 million new ICPs never reached prior to MOST tests
From The Team
"MOST fundamentally changed how we think about and execute marketing. What started as a one-off Breakthrough Brief quickly surfaced critical gaps that no agency, consultant, or analytics tool had identified — most notably that we had effectively no true top-of-funnel to reach our core customers. Within 90 days, MOST helped us add over 2 million unique doctors and nurses into our funnel and completely reoriented our growth strategy.
Since then, we’ve seen the strongest marketing performance in years, not just in customer acquisition efficiency, but in overall profitability and EBITDA impact. Beyond the results, MOST gave our team something we didn’t have before: clarity and confidence to take bigger swings creatively. It didn’t just generate ideas — it guided how we allocate budget, where we focus creative resources, and how we prioritize what actually moves the business. It’s become an indispensable decision layer for our team."
Joe Ammon, Founder and CEO
