Breakthrough campaigns drive fastest-growing non-alcoholic beer brand in the U.S
Issue
- High NPS non-alcoholic beer, but no top of funnel or digitalmarketing infrastructure in place
- Crowded field all competing for Athletic Brewing customers
Results In 180 Days
- Digital ads filled funnel with 9 million potential customers never targeted by other NA beers‘
- Sober Sex’ Valentine’s Day campaign skyrocketed brand to become #2 fastest growing NA beer in same store sales (per Nielsen)and on Instacart
- Rose from #10 to #2 craft NA beer behind Athletic Brewing,ahead of well funded competitors like Bero
From The Team
"I’ve worked with many marketing partners across my career, but Bryan Alston and MOST stand apart. They have that rare ability to combine cultural instinct with data fluency, bold creativity with disciplined performance. We brought MOST inafter our Series B raise to overhaul our digital strategy — and while they alreadyhad a standout track record with breakout brands like Magic Spoon, Our Place, andClove, what he delivered went far beyond expectations.
In just a few weeks, MOST helped to develop and lead the launch of our ‘Sober Sex’ campaign — a culturally resonant, performance-driven idea that put our non-alcoholic beer brand on the national stage. Executed in 21 days on a $15K budget, the campaign went viral on Instagram with engagement rates 3x the industry average. It was repurposed into regional Super Bowl and Oscars ads, earned a Webby nomination for Best Social Campaign (Food & Beverage), and was even advertised on Pornhub at a 10x ROI and no backlash.
That single campaign — alongside MOST’s broader funnel strategy — helped Best Day become the fastest-growing non-alcoholic beer brand in the U.S., in Nielsen market share and online search volume. The work was even submitted for the Outstanding Commercial Emmy.
MOST brings fresh thinking, repeatable results, and a level of creative bravery that’s increasingly rare in today’s risk-averse marketing world.
Todd Karnig, Chief Commercial Officer
